Koenigsegg Launches In INDIA

While the road infrastructure in India leaves much to be desired, the choice for people with the dough has been mind blowing and after the Bugatti Veyron launch now we have the Swedish supercar Koenigsegg being launched at a staggering price of 12.5 crore. It has been reported that it is the second most expensive car in the local market after the 16.2-crore Bugatti that made its debut in November last year.

According to reports, Agera, with 5-litre bi-turbo V8 engine, which boasts of a pulsating 1115 horsepower, gains 100 km/hr speed in just 2.9 second. According to The Economic Times report, the company had produced the CCR model that broke the nine-year-old Guinness World Record of the McLaren - Bugatti in 2005. Keeping the same lineage alive, Koenigsegg churns our limited set of around 16-18 cars every year out of its single manufacturing facility in Sweden. It tunes every car specifically for any particular country, after carefully studying the quality of fuel on offer in local conditions. For example, to meet the needs of its customers in Brazil, the company has developed a bio-fuel run Agera R model specific to that market.

The report mentioned that the Swedish company has tied up with Rahul Bhatia-promoted InterGlobe Enterprises (that also runs low-cost airline Indigo) for launching Agera models in India. The cars would be sold directly to high networth individuals without any dealership network. "We will not set up dealerships but will sell these cars directly to owners that would be determined through our own database. We are dealing in a host of luxury products and would be retailing them directly to customers with complete service backup," Nigel A Harwood, President & CEO of Interglobe Established Products, was quoted as saying but he refused to confirm any sales projections for the car in India.

According to the report, in addition to Koenigsegg, Interglobe plans to launch other super cars like the Gumpert Apollo along with Nostalgia's that are basically Jaguar replicas and the Deronda race cars would also be available though direct sales channels. The report mentioned that Interglobe has also introduced the world fastest-production bike, Vyrus, and highly customised bike, Hollister, in the Indian market. The company also introduced half-a-dozen yatch brands in India.